It is so incredibly competitive in the current Australian business market and it’s quite likely that the product or service that you offer is being offered currently by many other businesses. It can be difficult then to get your business to stand out from the rest and now that customers seem to be using their devices to do a lot of the shopping, it has become even more difficult to get people to come into your brick-and-mortar store. It’s probably going to take some out-of-the-box thinking to be able to draw them in so that they will spend money and drive more profits your way.

You need to create something quite eye-catching that will encourage customers to want to come into your business property and what many people don’t seem to realise is that many people shop with the kids and so these are the very people who you should be aiming at. Kids love dragons and so if you were to invest in some pretty impressive dragon statues in Australia to place outside and inside your store then that is bound to bring the customers rushing in. Who doesn’t want to stand beside a dragon and have a photograph taken and then maybe buy something while they are there.

This is just one fantastic idea to get customers to come into your store and the following are just some others.

• Offer a customised buying experience – You can walk into any store and buy whatever you like and then they give you a bag in which to put it in and you leave. There is a real opportunity here for your business to stand out from the many others then you can do that by offering gift customisation services inside your store. People are always looking to buy something special for an equally special occasion and so if you allow the customer to create their own gift baskets for example, then this is sure to draw them in.
• Start offering some beverages – Many stores are now doubling up and offering customers a retail experience but also the hospitality experience as well. More and more Australians are drinking coffee and so you could create a segment of your store that offers coffee to paying customers. This will help you to draw in people who wouldn’t normally shop in your store and maybe while they are in there, they will have a look around and purchase something.
• Make your store pet friendly – Many Australians would love to take their pets with them when they go shopping but many stores don’t allow animals such as cats and dogs to come inside. This is a real opportunity for you to create a niche in the market and to offer your customers the opportunity to shop with their furry friends.

These are just three ideas to get you started and believe me when I tell you that there are numerous more. It just takes a little bit of out-of-the-box thinking to be able to come up with ideas that will draw customers into your store and keep them there.